Policy version: 11 March 2025 (v.1)

www.whitehorsedrones.co.uk (our website) is provided by WIX. We are the controller of personal data obtained via our website, meaning we are the organisation legally responsible for deciding how and for what purposes it is used.

We take your privacy very seriously. This policy contains important information on who we are and how and why we collect, store, use and share any information relating to you (your personal data) in connection with your use of our website.

We collect, use and are responsible for certain personal data about you. When we do so we are subject to the UK General Data Protection Regulation (UK GDPR).

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What this policy applies to

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Personal data is any information that identifies you as an individual, such as your name, email address, postal address etc.

We provide you with complete control over any personally identifiable information you decide to submit to us. We will always inform you of how any information that is submitted will be used and we treat all information received as being confidential.
It is not necessary to provide any personally identifiable information when you visit our website. You can use the website without disclosing any information that identifies you as an individual.

We leave it up to you to decide whether or not to submit personally identifiable information to us. If you would like to contact us, but do not wish to submit information via this website, you can contact us by telephone.
This privacy policy relates to your use of our website only. If you choose to engage our services, we will need to collect more personal data about you, and you will be provided with our separate client privacy policy.
 
Links to third party websites

When visiting our website, you may encounter links to websites owned and operated by other organisations (such as the Civil Authorisation Authority). Those third-party websites may gather information about you in accordance with their own separate privacy policies. For privacy information relating to those third-party websites, please consult their privacy policies as appropriate.
 

Personal data we collect about you

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We collect information from you when you:-

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• Complete online forms, including any “contact us” forms

• Pay for services we provide

 
The personal data we collect about you depends on the particular activities carried out through our website. It may include:

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• Your name, address and contact information, including email address and telephone number and company details.

• details of any information, feedback or other matters you give to us by phone, email, post or via social media

 

How your personal data is collected

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We collect personal data from you:-

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• directly, when you enter or send us information, such as when you complete online forms, and

• indirectly, such as your browsing activity while on our website; we will usually collect information indirectly using the technologies explained in our Cookies policy.

 

How we use your personal data

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The information you provide to us will be used for the following purposes:-

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• To provide you with information and costs estimates in anticipating of being instructed in relation to our services;

• To manage our relationship with you;

• To improve our services;

• To provide analytical information and statistics for monitoring website usage to help us to develop our website and services (these statistics will not include information that can be used to identify any individual).​

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Who we share your personal data with

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We may share personal data with:

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• third parties we use to help deliver our services to you, e.g. payment service providers.

• other third parties we use to help us run our business, e.g. website hosts and website analytics providers

• our external auditors, in which case the recipient of the information will be bound by confidentiality obligations

• law enforcement agencies, courts, tribunals and regulatory bodies to comply with our legal and regulatory obligations

 

How long your personal data will be kept

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We will not keep your personal data for longer than we need it for the purpose for which it is used. For example, web enquiries which do not lead to our services being engaged will be deleted or anonymised after 12 months.

 

Cookies and other tracking technologies

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A cookie is a small text file which is placed onto your device (e.g. computer, smartphone or any other electronic device) when you use our website. We will request your consent before placing them and when and how to disable them. For further information on cookies, please see our Cookie Policy.

 

Your rights​

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You generally have the following rights:

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Access to a copy of your personal data - 

The right to be provided with a copy of your personal data

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Correction (also known as rectification) - 

The right to require us to correct any mistakes in your personal data

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Erasure (also known as the right to be forgotten) - 

The right to require us to delete your personal data—in certain situations

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Restriction of use - 

The right to require us to restrict use of your personal data in certain circumstances, e.g. if you contest the accuracy of the data

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Data portability - 

The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations

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To object to use - 

The right to object:

 

—at any time to your personal data being used for direct marketing (including profiling)

—in certain other situations to our continued use of your personal data, e.g. where we use your personal data for our legitimate interests unless there are compelling legitimate grounds for the processing to continue or the processing is required for the establishment, exercise or defence of legal claims

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Not to be subject to decisions without human involvement - 

The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you

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We do not make any such decisions based on data collected by our website

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The right to withdraw consents -

If you have provided us with a consent to use your personal data, you have a right to withdraw that consent easily at any time

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Withdrawing a consent will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn

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For further information on each of those rights, including the circumstances in which they do and do not apply, please contact us. You may also find it helpful to refer to the guidance from the UK’s Information Commissioner on your rights under the UK GDPR.

If you would like to exercise any of those rights, please email, call or write to us. We will usually be able to respond to your request free of charge within 4 weeks. When contacting us please:

• provide enough information to identify yourself and any additional identity information we may reasonably request from you, and

• let us know which right(s) you want to exercise and the information to which your request relates

 

Keeping your personal data secure

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We have an appropriate number of organisational and technical security measures to prevent personal data from being accidentally lost or used or accessed unlawfully. We limit access to your personal data to those who have a genuine need to access it. We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

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How to complain

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Please contact us if you have any queries or concerns about our use of your personal data. We hope we will be able to resolve any issues you may have.

If you are not satisfied with our response or believe that we are processing your data unfairly or unlawfully, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) using the details at https://ico.org.uk/make-a-complaint or by telephone: 0303 123 1113

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Changes to this privacy policy

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We may change this privacy policy from time to time by updating this page.  We will not use your personal data in any new ways without your consent.

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